TORONTO, ONTARIO and VANCOUVER, BRITISH COLUMBIA–(Marketwire – Sept. 2, 2010) - Canadians are encouraged to register today for the Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, at www.shorelinecleanup.ca. The event takes place at hundreds of sites across Canada from September 18 to 26. Registration for new sites closes September 10, and for participants on September 18.

The Great Canadian Shoreline cleanup is a grassroots direct action conservation program started by the Vancouver Aquarium. The program inspires Canadians to become environmental citizens by bringing communities together to achieve real measurable impacts on the environment. The Great Canadian Shoreline Cleanup is the largest cleanup in Canada and one of the largest cleanups in the world contributing to the Ocean Conservancy’s International Coastal Cleanup. Since inception of the program, nearly one million kilograms of shoreline litter has been removed from our fragile ecosystem.

About the Great Canadian Shoreline Cleanup

The Great Canadian Shoreline cleanup is a grassroots direct action conservation program started by the Vancouver Aquarium. The program inspires Canadians to become environmental citizens by bringing communities together to achieve real measurable impacts on the environment. The 2010 annual Great Canadian Shoreline cleanup takes place September 18-26. Register at www.shorelinecleanup.ca. The Great Canadian Shoreline Cleanup is the largest cleanup in Canada and one of the largest cleanups in the world contributing to the Ocean Conservancy’s International Coastal Cleanup. Since inception of the program, nearly one million kilograms of shoreline litter has been removed from our fragile ecosystem.

About the Vancouver Aquarium

The Vancouver Aquarium is a global leader in connecting people to our natural world, and a self- supporting, non-profit association dedicated to effecting the conservation of aquatic life through display and interpretation, conservation practices, education, research, and direct action. Learn more at www.vanaqua.org.

About WWF-Canada

WWF-Canada is one of the world’s largest and most respected independent conservation organizations, with more than 5 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Learn more at www.wwf.ca or www.facebook.com/wwfcanada.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada’s largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian customers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada’s strongest control (private) label program, including the unique President’s Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to customers President’s Choice Financial® services and offers the PC® points loyalty program.